Editor’s note: The author of this blog post, Dan Farnbach, is a consultant in the field of data-driven marketing and customer journeys. Dan has been…
Dan Farnbach2019-03-12
Your boutique fitness product is everything. This, along with your fitness team, are your most important assets of the business. Remember, a boutique is ‘niche’…
Lewis Parkinson2018-08-02
Acquiring new customers can be expensive and is significantly more difficult than retaining new customers. This is why I advocate for the use of generous…
Evan Welch2018-07-20
Patrick Armitage recently posted about the lack of male bodies in boutique fitness classes. Hey Patrick, I think I found them! Downward Grog, Yoga on…
Susan Stone2018-07-13
Why Do We Love Referrals at zingfit? We all know customer referrals are a great way to get new members into a fitness facility. It’s…
Patrick Armitage2018-06-29
To be viral, be remarkable. Boutique fitness gyms and studios’ marketing – when done well - can truly live up to the ambitious but achievable…
Lewis Parkinson2018-06-21
Instructor incentives ...are a powerful tool in your business arsenal. Aligning your business goals and the goals of your employees is an important part of…
Evan Welch2018-06-15
Loyalty and rewards programs can be powerful tools for success in any business. This is especially true in B2C businesses, such as boutique fitness studios.…
Roy Eldar2018-06-06
Sure, the branded tank top is nice and who doesn’t like store credit for killing it in their studio’s fitness reward program? But, for one…
Susan Stone2018-06-01
