As the holiday season is approaching, now is the best time to start brainstorming and implementing what your boutique studio can do to stay on…
Seanalee Greenough2018-11-20
Acquiring new customers can be expensive and is significantly more difficult than retaining new customers. This is why I advocate for the use of generous…
Evan Welch2018-07-20
Patrick Armitage recently posted about the lack of male bodies in boutique fitness classes. Hey Patrick, I think I found them! Downward Grog, Yoga on…
Susan Stone2018-07-13
Why Do We Love Referrals at zingfit? We all know customer referrals are a great way to get new members into a fitness facility. It’s…
Patrick Armitage2018-06-29
To be viral, be remarkable. Boutique fitness gyms and studios’ marketing – when done well - can truly live up to the ambitious but achievable…
Lewis Parkinson2018-06-21
Instructor incentives ...are a powerful tool in your business arsenal. Aligning your business goals and the goals of your employees is an important part of…
Evan Welch2018-06-15
Loyalty and rewards programs can be powerful tools for success in any business. This is especially true in B2C businesses, such as boutique fitness studios.…
Roy Eldar2018-06-06
Sure, the branded tank top is nice and who doesn’t like store credit for killing it in their studio’s fitness reward program? But, for one…
Susan Stone2018-06-01
The Scarcity Heuristic When an object or resource is less readily available (e.g., due to limited quantity or time), we tend to perceive it as…
Evan Welch2018-05-30
