Knowing your audience can mean a couple of different things. In the fitness space, for instance, its audience includes people who view your work online. This can be seen through various social media platforms such as Instagram and Twitter. Additionally, this includes the people in your fitness studio on a weekly, or daily, basis. In essence, everyone who comes in contact with your work as a studio owner is your audience.
Understanding your audience is one thing. Understanding how to make their day is a completely different story. The simplest way to do just that is to be your true, authentic self. There’s no need to flashy gimmicks or going out of your way to force something. If you consistently show up, demonstrate compassion and positivity in your work, the audience around you will undoubtedly notice and appreciate it.
YOUR AUDIENCE: WHO ARE THEY?
There’s far too many social media platforms in today’s society to keep up at times. However, you can do a great job at providing engaging content if you hone in on 2 or 3 specific ones. Ask yourself: Do I want to be mediocre on all platforms or great on a few? The answer should be the latter if your goal is to help as many people as possible.
For me, I focus all of my efforts on the following 3 platforms:
Sure, I still use Facebook, but that’s primarily to catch up with old friends and post travel pictures from time to time. After you’ve narrowed down the few platforms that suit you best, the next step is to properly identify your audience. This information can certainly be obtained through analytics, which social media platforms gather, and that is perfectly fine. However, you could also take a deep dive into engaging with your audience and interacting on a routine basis.
For example, use ways to ask your audience questions and gather feedback, like asking about which piece of new gym equipment they would like to see installed next. Put out polls on certain questions you have or things you want to know from your audience that provides you with the information you need to get a better sense of who they are. This stuff is pretty simple, but can go a long way into understanding who your audience is.
Once you understand your audience better in the online fitness world, you can then begin to curate exercise content, educational information, and updates on your studio that fits them best. This is a crucial component that I believe many studio owners miss when it comes to an online presence. Your message must be clear to a defined audience if your goal is to help people take action with your content. Software platforms like Zingfit can help you streamline your client communications.
When we consider what it means to know your audience in the fitness studio world, this one is much easier since you can actually see them and interact with them on a weekly basis. In this sense, it’s much easier when comparing it to the online fitness space. However, make no mistake, there are still specific themes to hone in on.
Knowing your audience when greeting clients in your studio goes beyond just knowing their name and what classes are their favorite. It comes down to finding out why they’re in your studio and how you can keep them coming back.
MAKE THEIR DAY THROUGH AUTHENTICITY
Who you are deep down as a person will always shine through an owner. Your true, authentic self is what people will always see, whether that’s in an online or in-person format.
Don’t be fooled by thinking that people can’t detect when someone isn’t showing their true colors. Trust me, people are smarter than they appear. I learned this the hard way early on in my career, which helped to open my eyes.
Going around pretending to act or be a certain way might seem fitting in the short-term, but will ultimately fade away in the long-term. Why? Well, being yourself comes natural and doesn’t really require any other effort than what you’re already used to. However, attempting to be something or someone you’re not requires a lot of effort to the point where you’ll eventually become tired of pretending.
When it boils down to it, you can help your clients most by being yourself. You can help make their day by being authentic. Show them your true colors by your actions. Show up every single time. Be yourself. Show them how much you care. Help them achieve their goals. Be there for support and guidance.
That’s how you can make their training engaging and enjoyable. That’s how you can make their day.
Figure out who your audience is. This means knowing who they are in the online fitness space and also within the four walls of your business. Then, figure out what makes each individual person tick. What sets the wheels in motion for them? That stuff is important if your goal is to have the opportunity to provide long-term value. After that, just be yourself. Too simple? Yes, but it’s true! Be your true, authentic self. That’s how you’ll help make their day.
How can Zingfit help you communicate with your audience? Book a demo and find out!