As the holiday season is approaching, now is the best time to start brainstorming and implementing what your boutique studio can do to boost your holiday sales. Here are some ideas to help with your boutique fitness holiday specials.
1) Family and Friends:
Family and friends are visiting your clients between now and the end of the year? How can you get these visitors into your class too?
Encourage your existing client base to bring their family and friends to a class! Create a series with a generous price (two-for-one class price). They can use this offering to book 2 spots for one class. Not only does this promote community among your existing clients but you’re also inviting others to become a future customer.
2) Black Friday:
How do you get a bit more share of wallet over Black Friday and the pre-Holiday sales?
‘Flash Sales’ make customers go crazy! Give your existing customer base a heavily discounted ride or class session purchasable the 24 hours after Thanksgiving. Make this an ‘Online Special’ or offer it in-studio. We suggest you limit the deal to 3 per customer. Send out a marketing email 72 or 96 hours prior to Black Friday. Incentivize customers to take advantage of the low price as this only happens “once a year.” Announcing a 24-hour purchase time limit to this marketing email adds excitement and motivates customers to this purchase.
3) Non-Perishable Donations:
How can you offer something back to your community during this season of goodwill?
Host a Community ‘Ride’ or other class for 1 or 2 classes. Instead of encouraging sales for your studio, you can incentivize customers to make non-perishable donations for a class credit. Reach out and communicate this donation class through local news channels or even local magazines to boost outside attention. This will bring local attention to your studio.
4) Gift cards:
What is the best gift your millennial and non-millennial clients can receive? How do you get your clients to tell their family about a gift that won’t get returned on January 1st?
Gift cards are great gifts for existing clients as well as potential customers. To increase sales around the Winter Holidays, send out a marketing campaign to existing clients letting them know this is available for purchase. Most customers don’t even realize their favorite studios have gift cards available.
5) Holiday themed classes:
How can you nurture your sense of community and family that your tribe feels when they come to your studio?
With respect to culture and religion, create a holiday event with seasonal music, lights and decorations. After the ride, encourage the customers to have a pot luck to socialize with the class and create that community holiday feeling. This can be free, discounted, or full price.
6) Donate and Take a Class!
How can you support a cause that really means something to you and your tribe?
Research local Not-For-Profit Organizations or anyone in need of assistance this holiday season. This can be the Salvation Army, Battered Women’s Shelter, Homeless Shelter, Orphanage, anyone looking for help. Coordinate a class (that is free in the zingfit system) but requires a donation to the organization of your choice. Donations can be new or gently used toys, books or games, new or used clothes, gift cards, or cash. Have a large Box in front of the class doors for clients to donate prior to taking the class. Allocate funds internally so your studio can contribute to the donation as well. After the class, take the box to the local organization as a gift from your tribe.
7) Reward Campaign for the upcoming Winter Holiday:
How can you support your customers in sticking to their healthy lifestyles during the Holidays?
Encourage customers to keep their attendance consistent by creating a reward campaign starting from Thanksgiving week and ending the first or second week of the new year. Reward campaigns can track social shares, purchases and class attendance. If any specific trigger is hit, the reward can be a store credit or a series. Whatever combination you create will inspire your clients to keep attendance consistent through the holidays.
8) New Year’s Resolution Package:
What are you doing to encourage those January #goals?
This package is for those who have a resolution to drop weight, engage in a healthier lifestyle or even just want to make new friends. Create a class series that is at least 25% off the normal class price with a total of 20 classes for a month. Structure the offering as attending a class five out of seven days of the week for one month. In this package, you can also bundle what is normally an additional charge. For example, shoe rentals, smoothies, or even gloves. Not only can your customers use your studio as an outlet to accomplish their New Years resolution, you are also providing them with an exceptional experience.
9) Host a New Years Event:
Are you cultivating a tribe that likes to sweat hard and play hard?
On January 1 or even December 31, create an event to bring in the New Year on a healthy and fun note. Or, host an event with tours of your studio, membership discounts and trial classes. Remember to have plenty of takeaway materials for prospective members to take home, such as a custom personal training plan or merchandise with your studio’s logo.
10) VIP member of the month:
How do you appreciate your super star clients?
The New Year is a perfect opportunity to create new interactive programs within your studio. For example, a VIP member of the month. Pick two to three different factors you want to measure to classify someone as a VIP; such as number of classes in a week, amount of money spent in the past 2 months and having purchased merchandise in the past. Reward one person a month for the year of 2019 to be a VIP member of your studio. That VIP member can be rewarded a certain number of classes, gifted a studio sweater and get their name and picture on the wall. This is great way to better engage your customer base and deepen brand loyalty throughout the year.
zingfit is custom-tailored to support boutique fitness studios worldwide. To see how we can support your studio get a demo today.
Already a zingfit customer?
Talk to our support team about how the zingfit system supports all these holiday offerings.
From all of us here at zingfit, we hope you and your team have an amazing Holiday season!