Here, you will find the latest thought-leadership and news on the boutique fitness industry, including: quick reads, proprietary research, in-depth articles, fitness studio stories and useful product news.
Throughout the posts to come, you will gain key insights into the themes of boutique fitness – the relationship business, creating meaningful connections, cultivating frictionless moments, building a highly branded business, emerging trends, and what the best boutique fitness brands are doing.
Whether you’re a studio or gym owner, the manager of an indoor cycling studio, an instructor at a HIIT or bootcamp gym, or a boutique fitness consultant, the zingfit blog is a helpful and growing resource. Our mission is to build a blog as useful as our scheduling software with its studio management tools, seamless commerce and branded marketing features – that make up the zingfit platform.
The blog is an open resource for customers, non-customers and all those people who are passionate about boutique and group fitness! We hope it will become one of your go-to thought leadership sources for all things boutique fitness—as you grow your tribe, your brand, your business, and you earn high fives and fist bumps from your customers!
We hope you enjoy. Be sure to check back regularly.
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-Stephen Houry, Marketing and Sales